Revised: 2026-07-29

Fortycrown writes about Fortycrown. This policy explains the data side of visiting fortycrown.com in plain terms.

If You Subscribe

Mailing-list signup requires confirmation from the address given, which stops anyone subscribing you without your knowledge. Unsubscribe links and a postal address appear in every message, and we do not pass the list to anyone.

Children

This site is written for adults. It is not directed to children under 13 (or under 16 where local law sets that threshold), we do not knowingly collect data from them, and if we learn we have, we delete it.

Parties We Work With

Outside services may sit behind this site: our host, an analytics tool, an email provider used only if you subscribe, and advertising partners where ads run. Their handling of data is governed by their own policies, and for advertising and analytics vendors that means they act as independent controllers, not merely as processors on our behalf.

Storage on Your Device

For anything cookie-related, our Cookie Policy is the document that applies.

Where advertising is served, third-party vendors including Google may use cookies to serve ads based on your prior visits to this and other websites. Google’s use of advertising cookies enables it and its partners to serve ads to you based on your visit to this site and/or other sites on the internet. You may opt out of personalised advertising by visiting Google Ads Settings, or opt out of a third-party vendor’s use of cookies for personalised advertising at www.aboutads.info.

Data We Gather

Information reaches us in two ways. Automatically, through server logs and any analytics tool in use — IP address, device, browser, referrer, and which of our guides, comparisons and reference pages were opened. Directly, through anything you fill in: a newsletter box, a comment form, or an email.

• There is one niche-specific commitment behind this policy — we ask readers not to send us sensitive personal details, and we delete rather than retain anything of that kind that reaches us unprompted.

Rights Under Applicable Law

Your rights depend on your jurisdiction, but broadly: access, correction, erasure, portability, objection, and opt-out of sale or sharing for targeted advertising. UK/EU readers hold these under GDPR; readers in California and other US states hold equivalents under CCPA/CPRA and comparable laws. A Global Privacy Control signal is treated as a valid opt-out. Further detail: State Privacy Notice and Do Not Sell or Share.

Data Lifespan and Security

Retention is purpose-bound: analytics records expire on their provider’s cycle, mailing-list entries persist only while you remain subscribed, and comment data stays as long as the comment does. We restrict who can reach the data, serve the site over encrypted connections, and apply safeguards proportionate to the (limited) sensitivity of what we hold — no system is completely secure.

Purposes

It is used to run the site, to improve what we publish by seeing which pages are read, to honour newsletter subscriptions, and to serve advertising where that is in place.

Talk to Us

Questions about this policy, or a request about your data, go to hello@fortycrown.com.